How To Generate Leads Online – The Ingredients For A Successful Lead Capture Page
Hello and thank you for coming back to view my latest home business blog post. Today, let me share with you the topic of lead generation but more specifically how to generate leads online through a simple but powerful lead capture page.
Your online business survival relies on a constant flow of leads coming into it and the internet makes it easy to connect with potential prospects from all over the world.
There are many internet marketing strategies that you can use to market your lead capture page but this post is about sharing with you some must have ingredients for your lead capture page.
The anatomy of your lead capture page should consist of having the ability to connect with an auto-responder service and showcase the benefits and features of your product offer. So with that said I am going to give you a 10 point check list to follow so that you can create high converting lead capture pages.
How To Generate Leads Online – Your 10 Point Checklist For Building Simple & Powerful Lead Capture Pages
How To Generate Leads Online – 1. Auto-Responder Integration
Your lead capture page must be able to connect with your auto-responder of choice. This can be done by placing some HTML code that your auto-responder service gives you into your lead capture page template.
There are also some lead capture software providers that connect through an API (Application Programming Interface) that will allow you to chose which list you want to use to collect subscribers. If you use this option you will not need to generate any HTML code.
Simple Lead Capture is one of a number of lead capture softwares that I use in my business. It is a powerful piece of software that uses API and you can create lead capture pages in just a matter of minutes. You can gain access to Simple Lead Capture as a part of your membership with Digital Experts LLC.
Either option will allow you to build a data base of subscribers and you can then communicate with them on auto-pilot.
How To Generate Leads Online – 2. Your Free Offer
To encourage people to give you their email address you will need to offer something with high perceived value for free. You can offer a free video series, e-book or audio file or maybe even a free business consultation in return for their email address.
How To Generate Leads Online – 3. Solve Problems
People have landed on your lead capture page because they are seeking a solution to a problem that they are experiencing. So bear this in mind when you are creating your free offer. Does it target a pain point enough for people to find out more about you and your business.
How To Generate Leads Online – 4. Your Headline
You have just a few seconds to grab someones attention and you do this by having a strong headline. Look at the benefits of your product and incorporate them into your headline. One great tip is to split test your lead capture pages with different headlines to see which ones perform the best.
How To Generate Leads Online – 5. Bullet Point The Benefits Of Your Offer
Make sure that you use bullet points to emphasise the benefits of your free offer. Anyone who visits your page needs to know how it can help them so that it is something that they can’t turn down.
Always make sure that your text is well written with no spelling or grammatical mistakes.
How To Generate Leads Online – 6. Make Sure It Looks Professional
Ideally your lead capture page needs to look professional and uncluttered. Simple clean designs always work well so bear this in mind.
How To Generate Leads Online – 7. Define Your Target Audience
You must know who your offer will appeal to so this must be reflected in you marketing.
There are many online platforms that let you laser target your advertisements to make sure only people who are interested will see your ad.
How To Generate Leads Online – 8. Differentiate Yourself From The Competition – Be Unique!
If you are promoting affiliate offers it is very easy to take the easy option and advertise the lead capture pages that the program provides to it’s affiliates. The trouble with this is that if you do this then you are competing with hundreds or maybe thousands of other people with the same page.
What I would do is perhaps do both. Advertise the ready made lead capture pages from your affiliate partner and also come up with your own unique lead capture page to make you stand out from the crowd.
How To Generate Leads Online – 9. Less Is More
What I mean by this is don’t ask for too much information. I have seen lead capture pages that ask for name, address, telephone number, postcode and email address.
By doing this it seriously reduces the number of people who subscribe to your lists. My tip would be to just ask for the email address and their name, as it is all that you need.
How To Generate Leads Online – 10. Track Your Results
You should always monitor the performance of your lead capture pages. Especially if you are split testing headlines or other elements of your page. There are some great tracking software services available, both free and paid options. Google Analytics is a stand out option and also free.
I have shown you how to generate leads online by creating lead capture pages and have introduced you to some great resources. It is time for you to take action and take your lead generation to the next level.
I wish you every success with your online lead generation and with the setting up and marketing of your landing pages. Don’t make the mistake of setting up a lead capture page and then moving onto set up the next one without plugging online advertising campaigns into the lead capture page that you have just set up!
Mark Ford – Home Business Lifestyle Consultant, loyally stepping up for others SO THAT they are given inner peace. Registered Office: 13-15 Commercial Road, Hayle, Cornwall, TR27 4DE, United Kingdom. Registered in England No. 8927341.
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