Benefits Of Blogging – 3 Reasons Why You Should Have A Blog For Your Home Business
In this article Mark Ford looks at blogging and shares 3 benefits of blogging for your home business to attract new leads and customers.
Content marketing plays a huge part in marketing your home business and many of the international major brands have teams of content marketers creating megabytes of content to promote what they have to offer.
If you are a small home business owner then there is no reason for you not to have a blog and create content around your business. You can be sure that your competitors are blogging so do you really want to get left behind?
Some people may think that blogging is time consuming but if you can spare just a couple of hours or so a day then you will see that the benefits of blogging far outweigh the time it takes to create the content.
In this article I am going to share with you 3 benefits of blogging to help you understand why you need to set up a blog. Also I will give you free access to a powerful resource that I have created at the end of this post so make sure you read this article right to the end.
Benefits Of Blogging – Why Your Business Needs A Blog
Benefits Of Blogging – Increases Website Traffic
If you have an online business then traffic is essential for your business to survive. Having a blog helps people access information relating to your business and there are two types of traffic that will land on your website.
The first is when an individual types your website address into the search bar within their browser. This means that they already know about your business and the likelihood is that they have visited your site before and are a returning visitor or customer.
The other type of website traffic is generated by people entering a search term into the main search box on Google or the other search engines. They will land on your webpages if the content that you have created relates to the information that they are looking for.
If you provide valuable information that solves problems then you have a good chance of converting visitors into paying customers.
Benefits Of Blogging – Establishes Authority
Having your own branded blog instantly establishes you as someone who is credible and knows what you are talking about. You will be seen as an authority and someone that people are prepared to listen to.
You can build relationships with your readership and interact with them by answering their comments to solve their problems. By doing this you will build up a loyal fan base who will stick around and come back for more for a long time. You will build their trust and they will become more likely to do business with you.
Benefits Of Blogging – Builds Longevity
Each post you write is like a building block and cemented into time. You may write a blog post that gets a lot of traffic when you publish it but that same post can be accessed in the months and years ahead and it will still work for you so that people take action on your content.
So that time you put into blogging today to write the post will be time well spent this time next year and for years to come.
Benefits Of Blogging – Your Blog Content
At the beginning of this article I mentioned I would give you access to a resource that I have created to help people set up their own blog.
It is called Your Blog Content and has been born through my extensive experience of blogging. Within this publication I give you a road map to follow to build six figure home business blogs right from how to set up your blog, what content to put on it, how to structure it and finally how to monetize it. I also mention many more benefits of blogging so you will fully understand how powerful blogging is.
I am offering Your Blog Content as a free download and you can reserve your copy by clicking the image below.
So as you can see there are many benefits of blogging and I highly encourage you to set up a blog for your home business if you haven’t done so already. I recommend that you then start blogging on a daily basis to build authority and provide value to your readership.
Mark Ford’s Articles – Click Here
- Mark Fords Story – Part 1
- Mark Fords Story – Part 2
- Mark Fords Story – Part 3
- Mark Fords Story – Part 4
- Mark Fords Story – Part 5
Mark Ford – Home Business Lifestyle Consultant, loyally stepping up for others SO THAT they are given inner peace. Registered Office: 13-15 Commercial Road, Hayle, Cornwall, TR27 4DE, United Kingdom. Registered in England No. 8927341.
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